Instantly delicious kibble for dogs and cats.


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Pick From 5 Amazing FLAVORS

Basics now has five great FLAVORS recipes available! Pick from Red Meat, Chicken, Peanut Butter, White Cheddar and Ocean Fish. Some dogs and cats have their favorites, others want them all. If there is one thing we know for sure, variety will keep your furry friend begging for more.

Your purchase benefits rescue shelters, and animals like Gracie

10% of Flavors profits go to rescue shelters, to help animals like Gracie, our American Dingo rescue dog whose particular palate inspired us to create Flavors toppers.

Our Mission & Giving Pledge